Privacy policy

Privacy Policy (Asyanna)

Last updated: April 10, 2025

This Privacy Policy describes how ASYANNA LIMITED, trading as Asyanna (“Asyanna”, “we”, “us”, “our”) collects, uses, discloses, and otherwise processes your personal information when you visit, use our services, or make a purchase from www.asyanna.com (the “Site”), or otherwise communicate with us (collectively, the “Services”).

For the purposes of this Privacy Policy, “you” and “your” refer to any user of the Services, including customers, website visitors, and others whose personal information we process.

Please read this Privacy Policy carefully.

1) Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons. If we do, we will post the updated policy on this page and update the “Last updated” date above.

2) Who Is Responsible for Your Data (Controller)

Data Controller: ASYANNA LIMITED (Hong Kong SAR), trading as Asyanna
Registered address: OFFICE 3906, 39TH, The Center, 99 Queen’s Road Central, Central, Hong Kong
Email: info@asyanna.com

If you are located in the European Union/European Economic Area (EU/EEA): We process your personal information in accordance with the EU General Data Protection Regulation (GDPR) where it applies.

EU Representative (if applicable): If we are required to appoint an EU representative under Article 27 GDPR, we will provide the representative’s contact details here or upon request.

3) Personal Information We Collect

We collect personal information from and about you in the following ways:

A) Information You Provide Directly

  • Contact information (e.g., name, billing/shipping address, email, phone number)

  • Order details (e.g., items purchased, returns, exchanges)

  • Payment and billing information (note: payment card details are typically processed by our payment providers, not stored by us)

  • Account information (if you create an account)

  • Customer support communications (messages, emails, feedback)

B) Information We Collect Automatically (Cookies & Similar Technologies)

When you use our Site, we automatically collect certain information, such as:

  • IP address

  • Browser type and device information

  • Referring URLs

  • Pages viewed, time spent, and interactions with the Site

  • Shopping cart actions and purchase-related events

We use cookies and similar technologies for:

  • Strictly necessary functions (e.g., cart, checkout, security)

  • Performance/analytics (e.g., understanding how visitors use the Site)

  • Marketing/advertising (where permitted and, in the EU/EEA, where consent is required)

You can manage cookies via your browser settings. Blocking certain cookies may impact Site functionality. Where required by law (e.g., EU/EEA), we will request your consent before placing non-essential cookies.

Shopify also uses cookies to provide the platform. You can learn more from Shopify: https://www.shopify.com/legal/cookies

C) Information We Receive from Third Parties

We may receive information from:

  • Shopify (our e-commerce platform provider)

  • Payment processors (payment status/confirmation, fraud signals; card details are handled by them)

  • Shipping and logistics partners (delivery updates, tracking information)

  • Marketing and analytics partners (e.g., Google, Meta), where enabled and permitted by law

4) How We Use Your Personal Information

We use personal information to:

  • Provide the Services (including account creation, checkout, order fulfillment)

  • Process payments and refunds

  • Deliver orders and send shipping and tracking communications

  • Provide customer support and respond to inquiries

  • Improve and maintain the Site (performance, user experience, troubleshooting)

  • Prevent fraud and maintain security

  • Send marketing communications (where permitted by law and, where required, based on your consent)

  • Comply with legal obligations (e.g., accounting, tax, lawful requests)

5) Legal Bases for Processing (EU/EEA GDPR)

If GDPR applies, we process your personal information on one or more of these legal bases:

  • Contract: to process and deliver your order, provide customer service, and manage returns

  • Legitimate interests: to improve the Site, prevent fraud, maintain security, and understand customer needs

  • Consent: for certain marketing communications and non-essential cookies (where required)

  • Legal obligations: for recordkeeping, tax/accounting, and compliance requests

6) How We Share Your Personal Information

We may share your personal information with:

  • Service providers who help us operate our business (e.g., Shopify, payment providers, shipping carriers, customer support tools)

  • Marketing/analytics partners where enabled and permitted by law (and, in the EU/EEA, where consent is required)

  • Authorities or legal parties where required by law, to protect rights, prevent fraud, or respond to lawful requests

  • Professional advisors (lawyers, auditors) where necessary

We do not sell your personal information in the ordinary sense. Some advertising technologies may be considered a “sharing” under certain privacy laws; where applicable, we provide required choices/controls.

7) International Data Transfers

Because we are based in Hong Kong and use global service providers, your information may be transferred to and processed in countries outside your country of residence, including outside the EU/EEA.

Where required by GDPR, we rely on appropriate safeguards such as:

  • Standard Contractual Clauses (SCCs), and/or

  • other lawful transfer mechanisms, along with additional safeguards where appropriate.

8) Data Retention

We keep personal information only as long as necessary for the purposes described in this Privacy Policy, including to:

  • fulfill orders and provide Services

  • comply with legal, tax, and accounting obligations

  • resolve disputes and enforce agreements

Retention periods vary depending on the type of information and legal requirements.

9) Your Rights (EU/EEA)

If you are located in the EU/EEA and GDPR applies, you may have the right to:

  • Access your personal information

  • Correct inaccurate information

  • Request deletion (in certain circumstances)

  • Object to processing (especially for direct marketing)

  • Restrict processing (in certain circumstances)

  • Data portability (where applicable)

  • Withdraw consent at any time (where processing is based on consent)

  • Lodge a complaint with your local data protection authority in the EU/EEA

To exercise your rights, contact us at info@asyanna.com.

10) Marketing Preferences

You can opt out of marketing emails at any time by using the unsubscribe link in our emails or by contacting us at info@asyanna.com.

11) Security

We take reasonable measures to protect personal information. However, no method of transmission or storage is completely secure.

12) Contact Us

If you have questions about this Privacy Policy or want to exercise your rights, contact:

ASYANNA LIMITED (trading as Asyanna)
Email: info@asyanna.com
Registered address: OFFICE 3906, 39TH, The Center, 99 Queen’s Road Central, Central, Hong Kong